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From the Founder of Enomaly Inc., CloudCamp and the Cloud Interoperablity Forum (CCIF)

Reuven Cohen

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Top Stories by Reuven Cohen

It's that dreaded time of the month again, the time of the month that we, the 400,000+ Amazon Web Service consumers await with great anticipation / horror. What I'm talking about is the Amazon Web Services Billing Statement sent at beginning of each month. A surprise every time. In honor of this monthly event, I thought I'd take a minute to discuss some of the hurdles as well as opportunities for Billing, Metering & Measuring the Cloud. I keep hearing that one of the biggest issues facing IaaS users currently is a lack of insight into costing, billing and metering. The AWS costing problem is straightforward enough, unlike other cloud services Amazon has decided to not offer any kind of real time reporting or API for their cloud billing (EC2, S3, etc). There are some reporting features for DevPay and Flexible Payments Service (Amazon FPS) as well as a Account Activity ... (more)

Cloud Computing - Morgan Stanley is Banking on the Cloud

Regardless of the downturn in the markets, Morgan Stanley is on track to spend more than ever on their IT budget. They seem to think that during periods of lower economic activity it gives them a rare opportunity to establish themselves in new areas of emerging technology that may give them a competitive advantage down the road. I've spent the last few days hanging out with a bunch of bankers at the annual Morgan Stanley CTO Summit in San Francisco. The invite-only event mixes the top Morgan Stanley technology personnel, emerging technology companies and key players in the ventur... (more)

Cloud Computing: The Business of Building Clouds

Reuven Cohen's "Elastic Vapor" Blog Defining what cloud computing is in itself a tough job, the lack of common cloud methodologies and best practices is making the job even harder. Trying to find experienced people with knowledge on how to build out a 30,000 machine cloud is nearly impossible, and finding someone who's deployed hundreds is proving to be almost as difficult. There is an old saying in the venture capital world that consulting doesn't scale. As an entrepreneur I'm continually walking the line between making the short term buck (consulting revenue) versus the long tail... (more)

Virtualization & Cloud Computing: Perfect Together

Reuven Cohen's Blog Recently I've been asked about the benefits of cloud computing in comparison to that of virtualization. Generally my answer has been they are an ideal match. For the most part virtualization has been about doing more with less (consolidation). VMware in particular positioned their products and pricing in a way that encourages you to use the least amount of servers possible. The interesting thing about cloud computing is it's about doing more with more. Or if you're Intel, doing more with Moore. At Intel's core, they are a company driven by one singular mantra, ... (more)

Virtualization Is Not Cloud Computing

Reuven Cohen's "Elastic Vapor" Blog Recently I've been frequently asked; "Is virtualization...cloud computing?" So this next bit may sound a little odd coming from someone who has built a cloud computing platform on the basis of server virtualization. Although virtualization is an ideal building block for a cloud environment, saying that "virtualization" is the only basis for cloud computing is wrong. Notably Google uses little to no virtualization technology and is seen as the poster child for the cloud computing movement. They recognized that cloud computing is about the move ... (more)