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From the Founder of Enomaly Inc., CloudCamp and the Cloud Interoperablity Forum (CCIF)

Reuven Cohen

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Top Stories by Reuven Cohen

I seem to keep coming back to the same question when discussing Cloud Computing. Can cloud computing be treated as a commodity that could be brokered and or exchanged? Recently a few have attempted to do this, notably a German firm called Zimory. To give you a little background, before the development of the Enomaly ECP platform. I had the grand idea to create what I described as "Distributed Exchange (DX)" (circa 2004 - I've put the site online temporarily for demo purposes). This was actually one of the original motivations for the creation of the original ECP platform (aka Enomalism) The idea of DX was to create a platform and marketplace which would allow companies to buy and sell excess computing capacity similar to that of a commodities /exchange marketplace. Think Google Adwords & Adsense for compute capacity. I actually put quite a bit of thought into the whol... (more)

Virtualization Is Not Cloud Computing

Reuven Cohen's "Elastic Vapor" Blog Recently I've been frequently asked; "Is virtualization...cloud computing?" So this next bit may sound a little odd coming from someone who has built a cloud computing platform on the basis of server virtualization. Although virtualization is an ideal building block for a cloud environment, saying that "virtualization" is the only basis for cloud computing is wrong. Notably Google uses little to no virtualization technology and is seen as the poster child for the cloud computing movement. They recognized that cloud computing is about the move ... (more)

Cloud Computing: The Geopolitical Cloud

Reuven Cohen's "Elastic Vapor" Blog I've been a proponent of geotargeted cloud computing for a while (the ability to geographically target compute resources). The problem is for the most part there still really isn't any options outside of the US to do this. This type of Geopolitical computing may very well be one of the best opportunities for cloud computing in the future. (Security being the #1 issue.) Not only will cloud users be able to adjust their computing environment based on geographic demands, but also based on Geopolitical ones. Over the last few months there has been a ... (more)

Cloud Computing Viewpoint: Is Salesforce For or Against Vendor Lock-in?

Reuven Cohen's "Elastic Vapor" Blog It's been an interesting week for Salesforce.com Chief executive Marc Benioff. The Salesforce chief called for the creation of cloud interoperability standards for moving data between applications in rival clouds. Which on the surface appears to great step forward. Problem is he was very quick to contradict himself. Marc's stance on cloud interoperability is almost as confusing as trying to follow the recent back and forth between Hugh MacLeod, Nick Carr and Tim O'Reilly's wildly crazy epic on cloud monopolies. It's been an interesting week for... (more)

Navigating the Fog - Billing, Metering & Measuring the Cloud

It's that dreaded time of the month again, the time of the month that we, the 400,000+ Amazon Web Service consumers await with great anticipation / horror. What I'm talking about is the Amazon Web Services Billing Statement sent at beginning of each month. A surprise every time. In honor of this monthly event, I thought I'd take a minute to discuss some of the hurdles as well as opportunities for Billing, Metering & Measuring the Cloud. I keep hearing that one of the biggest issues facing IaaS users currently is a lack of insight into costing, billing and metering. The AWS costing ... (more)